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Facebook and Instagram Advertising Course
Intro + Basics
How To Get Started
The Facebook Funnel (3:19)
Facebook's Beginner Guide
Custom Audiences + Lookalike Audiences
Creating a Custom Audience (3:02)
Lookalike Audiences (3:40)
Custom Conversions (Track Conversions)
Custom Conversions (2:53)
Setting Up Custom Conversions (Facebook's Guide)
Creating Ads
Campaign, Ad Set, Ads Explained (5:59)
Campaign Objectives (8:29)
Retargeting vs Interest Targeting (5:35)
Types of Ads (8:44)
Excluding Buyers or Custom Audiences (3:39)
Reporting
Naming Strategy (5:10)
Custom Columns (3:08)
Creating Filters and Filtering Campaigns (2:39)
Custom Reports (3:13)
Tips and Strategies
Post Funnel Purchase (5:39)
Facebook and Instagram Retargeting Strategy (4:11)
Image + Video Tips
Copywriting For Facebook + Instagram Ads
Setting Up Custom Conversions (Facebook's Guide)
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